Privacy Policy.

01Who we are

The controller responsible for processing your personal data is:

02What data we collect

We may collect the following categories of personal data:

• Contact and identification data: name, email address, phone number, company name, job title — submitted through our contact form, quote request form, or brochure download.
• Communication data: the content of messages you send us, including through email, the contact form, or conversations with our 212·AI assistant.
• Technical data: IP address, browser type, device type, pages visited, referral source, and browsing behaviour, collected automatically through cookies and analytics tools.
• Marketing data: your preferences regarding communications from us, if you subscribe to updates or a newsletter.

We do not knowingly collect sensitive personal data (health, religion, political opinions, etc.) through the Site.

03How we use your data

We use your data to:

• Respond to your quote requests, briefs, and enquiries
• Provide, manage, and improve our services
• Operate and improve the 212·AI assistant and its responses
• Send you information about our services, if you have opted in
• Analyse Site traffic and usage to improve user experience
• Comply with our legal and accounting obligations
• Prevent fraud and ensure the security of the Site

04Legal basis for processing

Depending on the context, we process your data based on: your consent (e.g., cookies, newsletter), the performance of a contract or pre-contractual steps (e.g., responding to a quote request), our legitimate interest (e.g., Site security, service improvement), or a legal obligation (e.g., invoicing, accounting records).

05Cookies and tracking

Our Site uses cookies and similar technologies to:

• Ensure the Site functions correctly
• Measure audience and analyse traffic (e.g., Google Analytics)
• Support advertising campaigns (e.g., Google Ads, Meta Ads) where applicable

You can manage or withdraw your cookie consent at any time through your browser settings or, where available, our cookie banner. Disabling certain cookies may affect Site functionality.

06Sharing your data

We do not sell your personal data. We may share it with:

• Service providers who support our operations (hosting providers, email and CRM tools, analytics platforms, AI service providers), under confidentiality obligations
• Professional advisors (accountants, legal counsel) where necessary
• Public authorities, where required by law

Some of these providers may be located outside Morocco, including in the European Union or the United States. Where data is transferred internationally, we take reasonable steps to ensure an adequate level of protection.

07Data retention

We retain your personal data only for as long as necessary for the purposes described in this policy: generally, contact and enquiry data is kept for up to 3 years from our last interaction, unless a longer period is required for legal, accounting, or contractual reasons.

08Your rights

Subject to applicable law, you have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate data
• Request deletion of your data
• Object to or restrict certain processing
• Withdraw your consent at any time (where processing is based on consent)
• Request portability of your data, where technically applicable

To exercise these rights, contact us at contact@212communication.com. We will respond within a reasonable timeframe and in accordance with applicable law.

09Data security

We implement reasonable technical and organisational measures to protect your data against unauthorised access, loss, misuse, or alteration. However, no method of transmission over the internet is entirely secure, and we cannot guarantee absolute security.

10Third-party links

Our Site may contain links to third-party websites. We are not responsible for the privacy practices or content of those external sites. We encourage you to review their respective privacy policies.

11Changes to this policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The "Last updated" date at the top of this page indicates when it was last revised.

12Contact

For any questions regarding this Privacy Policy or your personal data, please contact us at:

See also our legal notice and terms of service.